Coca-Cola Integrates AI in 2025 Holiday Campaign
Coca-Cola integrates AI into its 2025 holiday campaign, reducing costs by 80% and accelerating delivery by 90%, setting a new standard in advertising.
Coca-Cola Integrates AI in 2025 Holiday Campaign
Coca-Cola has infused its iconic “Holidays Are Coming” holiday advertising campaign with advanced artificial intelligence (AI) technology for the 2025 season. This marks a significant evolution in the brand's approach to festive storytelling and global marketing execution. By leveraging proprietary generative AI workflows, Coca-Cola has recreated and expanded the beloved campaign, setting a new benchmark for holiday advertising innovation.
A New Era for a Classic Campaign
The “Holidays Are Coming” campaign, famous for its nostalgic imagery of Coca-Cola trucks rolling through snowy landscapes, has been a cornerstone of Coca-Cola’s holiday marketing for decades. This year, Coca-Cola challenged creative agencies to reimagine the campaign using AI, aiming to retain the original’s emotional warmth while introducing fresh, dynamic content tailored for contemporary audiences across the globe.
The project involved creating over 100 different versions of the campaign for 24 key global markets. Traditionally, this would require massive production teams, months of work, and substantial budgets. Instead, Coca-Cola’s team harnessed advanced AI to reduce production costs by 80% and accelerate delivery by 90%, all within an ambitious eight-week schedule.
How AI Transformed Production
Coca-Cola’s approach involved training generative AI models on a rich archive of past Coca-Cola assets, including videos, imagery, and music elements. This enabled the rapid rendering of thousands of frames and automated many stages from scripting to final editing. The AI tools were capable of recreating the campaign’s signature visuals — such as the glowing red trucks and festive snowfall — while also allowing for market-specific localization and creative variations.
The use of AI enabled seamless collaboration across international markets, allowing teams to adapt the campaign quickly to local preferences without diluting the core brand message or nostalgic appeal. The result was a campaign that preserved the emotional resonance of the original while introducing a scalable, efficient production model fit for the digital age.
Launch and Reception
The 2025 campaign kicked off with a major new TV commercial titled “A Holiday Memory”, which debuted across North America, Latin America, and other regions. The advert blends live-action footage with AI-generated enhancements to create a warm, immersive holiday story that continues Coca-Cola’s tradition of festive joy and togetherness.
Initial metrics indicate the campaign’s success in reach and engagement: it achieved over 7 billion media impressions in its first week, highlighting the effectiveness of combining nostalgia with cutting-edge technology.
Industry Implications and Future Outlook
Coca-Cola’s AI-powered campaign exemplifies how large legacy brands can innovate in advertising by integrating AI without losing brand heritage. This method demonstrates that AI can be a powerful creative partner, enabling faster, cost-effective content production while maintaining storytelling quality.
Industry experts note this campaign as a potential model for other brands seeking to balance tradition with technological advancement. The ability to produce multiple localized versions swiftly opens new opportunities for global campaigns in a fragmented media landscape.
Coca-Cola’s executives have emphasized that their use of AI this year is “different” from previous attempts, focusing on enhancing human creativity rather than replacing it. This hybrid approach — combining human insight with AI efficiency — could shape the future of marketing communications.
Visual Highlights
- Images of the iconic Coca-Cola holiday trucks with enhanced AI-generated effects like snow and lighting.
- Behind-the-scenes screenshots showing AI-driven animation and editing workflows.
- The official campaign logo and snapshots from the new “A Holiday Memory” TV commercial.
These visuals underscore how Coca-Cola has modernized one of the most recognizable holiday campaigns in advertising history by integrating advanced AI technologies while preserving its beloved festive spirit.
This campaign represents a landmark moment in advertising, illustrating the transformative potential of AI in creative industries and how it can revitalize classic brand stories for new generations worldwide.
