Google's AI Mode: A Global Expansion with Arabic Inclusion

Google Expands AI Mode in Search to Arabic and 35 Other Languages

Google has significantly expanded its AI-powered search feature, AI Mode, to support Modern Standard Arabic along with 35 additional languages. This expansion brings the advanced AI experience to users in more than 200 countries and territories worldwide. Announced in October 2025, this milestone marks a major step in making artificial intelligence more inclusive and accessible across diverse linguistic and cultural landscapes.

What is AI Mode?

AI Mode is an enhanced search experience within Google Search that leverages Google’s custom Gemini 2.5 AI model to deliver advanced reasoning, multimodal understanding, and deep exploration capabilities. Unlike traditional keyword-based search, AI Mode allows users to interact using natural language queries through text, voice, or images, enabling a conversational and context-aware search experience.

The feature builds on Google’s earlier AI Overviews, which provide AI-generated summaries at the top of search results. AI Mode, however, offers a more interactive and in-depth interface where users can ask follow-up questions and receive contextualized responses, supported by relevant links and diverse perspectives from across the web.

Arabic Language Inclusion and Regional Impact

The inclusion of Modern Standard Arabic is particularly significant, as it caters to over 400 million Arabic speakers globally. Google's regional product and marketing director for the Middle East and Africa, Najeeb Jarrar, emphasized the effort to connect users with a broad spectrum of content and viewpoints, enabling richer and more nuanced information retrieval in their native language.

This expansion follows the initial rollout of AI Mode in English for the MENA region in August 2025, reflecting Google's commitment to addressing the unique linguistic and cultural needs of Arabic speakers. Users in Arabic-speaking markets are now submitting queries that are two to three times longer than traditional search inputs, reflecting a shift towards more complex and conversational information-seeking behaviors enabled by AI Mode.

Features and Capabilities

• Multimodal Input: Users can submit queries not only by typing or speaking but also by uploading images, which the AI processes to provide contextual answers.
• Advanced Reasoning: Powered by the Gemini 2.5 model, AI Mode delivers sophisticated multi-step reasoning, enabling it to understand complex questions and deliver detailed responses.
• Contextual Follow-ups: The AI maintains conversational context, allowing users to ask follow-up questions that build on previous interactions.
• Localized Understanding: The AI model incorporates language nuances, cultural context, and region-specific information to provide accurate, culturally relevant answers rather than simple literal translations.

Global Rollout and Language Expansion

This launch is part of a broader rollout that began in early 2025. After its U.S. debut in March, AI Mode expanded to India, the U.K., and other Asian and European markets throughout the year. The addition of languages like Arabic, Chinese, Malay, Russian, French, Thai, and many others underscores Google's strategy to make AI search universally accessible.

The rollout also highlights the challenges Google faces, such as maintaining consistent performance across languages with less digital training data, ensuring culturally sensitive outputs, and complying with diverse international regulations on data privacy and content moderation.

Industry Implications and User Behavior

The introduction of AI Mode in Arabic and other languages is poised to transform online search behavior. Research indicates that users engaging with AI Mode tend to submit longer, more complex queries and rely more on AI-generated summaries than traditional search results. While this enhances user convenience and depth of understanding, it has raised concerns among publishers about reduced web traffic, as users may no longer click through to original content sources.

Nevertheless, AI Mode shows promising signs of driving higher conversion value for advertisers and creating new opportunities for content creators to adapt to AI-driven search paradigms. Experts predict that AI Mode will become the cornerstone of Google's search strategy, with large language model (LLM)-based search expected to surpass traditional search methods by 2030.

Visuals and User Experience

Google has also improved AI Mode's ability to understand visual prompts, enabling users to upload images for search queries. This multimodal capability enriches the user experience, particularly in languages like Arabic, where complex script and cultural context require sophisticated AI understanding.

Context and Future Outlook

Google’s expansion of AI Mode to Arabic and over 35 languages represents a significant advance in the democratization of AI technology. It addresses long-standing language biases in AI and fosters greater inclusivity by delivering search experiences tailored to diverse linguistic and cultural contexts.

As AI Mode becomes more embedded in everyday search, it promises to reshape how information is accessed globally, shifting from keyword matching to understanding user intent and context. However, the technology’s success depends on continuous improvements in language fluency, cultural sensitivity, and alignment with local regulations.

For Arabic-speaking users, this development opens new possibilities for seamless, intuitive access to knowledge and information, bridging digital divides and enhancing the role of AI in everyday life and work.

Relevant Images

• Screenshot of Google Search AI Mode interface displaying Arabic queries and AI-generated responses
• Official Google logo alongside the Gemini 2.5 model branding
• Visual representation of multimodal search inputs: text, voice, and image upload
• Photo of Najeeb Jarrar, Google’s regional product and marketing director for the Middle East and Africa

These images illustrate the technical sophistication and regional relevance of Google’s AI Mode rollout.

This expansion marks a critical evolution in AI-powered search, making cutting-edge capabilities available to a broader global audience and driving the future of how humans interact with information online.