Google's Tech Revolutionizes LA28 Olympics

Google Partners with LA28 to Transform the 2028 Olympics

Los Angeles, Oct 8, 2025 — Google has officially joined the LA28 Olympic and Paralympic Games as a founding partner, bringing its advanced cloud infrastructure and artificial intelligence (AI) capabilities to power the event’s digital and operational backbone. This strategic collaboration marks a significant step in leveraging cutting-edge technology to enhance the experience for athletes, fans, broadcasters, and organizers in the 2028 Games hosted by Los Angeles.

Transforming the LA28 Olympic Experience with Google’s Technology

Google’s partnership with LA28, Team USA, and NBCUniversal aims to revolutionize how the Olympics operate behind the scenes and how fans engage with the Games globally. By providing scalable cloud infrastructure, Google will support the massive data demands of the event—ranging from real-time athlete performance analytics to immersive fan experiences and seamless broadcast delivery.

Key aspects of Google’s role include:

Cloud Infrastructure: Hosting and managing the vast amounts of data generated during the Games, ensuring high availability, security, and rapid access for stakeholders worldwide.
AI-Powered Tools: Utilizing machine learning and AI to enhance everything from athlete training insights and injury prevention to personalized fan experiences, such as tailored content recommendations and interactive applications.
Collaboration with NBCUniversal: Enhancing broadcast technologies and digital distribution channels to deliver richer storytelling and innovative viewing options, including augmented reality (AR) and virtual reality (VR) features.

LA28 organizers emphasize that this partnership will create a more connected and engaging experience, not just for those attending in person but for the global audience following the Games.

Context: LA28’s Vision and Corporate Partnerships

The LA28 Games, officially known as the Games of the XXXIV Olympiad, are scheduled for summer 2028 in Los Angeles. The city won the hosting rights in 2017 with a commitment to sustainability, innovation, and a privately funded model. With an estimated budget of $7.1 billion, LA28 has already secured substantial corporate partnerships to support its vision.

Alongside Google, other founding partners include:

Starbucks, named the official coffee partner, providing specially designed coffeehouses across Olympic venues and the athlete village.
Honda, contributing to LA28’s sustainability and mobility goals.
Delta and Comcast, longstanding partners supporting logistics and broadcast infrastructure.
T-Mobile for Business, serving as the official telecommunications partner, ensuring robust connectivity for venues and operations.

These partnerships collectively aim to cover approximately $2.5 billion of the Games’ costs, underscoring the private funding model that LA28 has championed to minimize the burden on taxpayers.

Technological Innovations and Fan Engagement

Google’s involvement is expected to introduce several technological innovations that will set new standards for Olympic Games management and fan engagement:

Data Analytics for Athletes and Coaches: AI algorithms will analyze performance metrics to help optimize training and competition strategies.
Enhanced Security and Operations: Cloud services will facilitate efficient venue management, security monitoring, and emergency response coordination.
Immersive Fan Experiences: Through AI-driven apps and platforms, fans can access personalized content, real-time stats, and interactive features, including AR overlays during live events.
Sustainability Tracking: Google Cloud’s capabilities may also be deployed to monitor and optimize the sustainability footprint of the Games, aligning with LA28’s commitment to environmental responsibility.

NBCUniversal’s collaboration with Google will further amplify these innovations by integrating advanced cloud solutions into broadcast workflows, enabling multi-platform, high-definition coverage with dynamic analytics and storytelling tools.

Broader Impact and Legacy

The LA28 Games are anticipated to showcase how technology can enhance the Olympic experience while promoting inclusivity and sustainability. Google’s cloud and AI partnership exemplifies the broader trend of digital transformation in global sporting events.

LA28 CEO Casey Wasserman has emphasized the importance of such partnerships in delivering a Games that resonates for generations, combining world-class athletic competition with cultural and technological milestones.

As preparations progress, Google’s role will likely expand, incorporating emerging technologies and innovations that continue to evolve over the next three years leading up to the event.

Relevant Images

Google Cloud and LA28 logos depicting the partnership announcement.
Photos of LA28 venues and digital displays showcasing AI-powered applications.
Images of athletes and fans engaging with technology-driven experiences in previous Olympics, illustrating potential use cases.
Visuals from NBCUniversal’s broadcast setups enhanced by Google Cloud technology.

This landmark partnership between Google and LA28 demonstrates a significant fusion of sport and technology, promising to deliver an Olympic Games experience that is more connected, intelligent, and inspiring than ever before.